From Solopreneur to Soulpreneur
For professionals
A 12-session program with Michael Neill

From Solopreneur to Soulpreneur

Build a business that expresses who you really are, makes the income you actually need, and keeps getting better year after year.

There is a specific kind of frustration that hits people who are doing meaningful work in the world.

There is a specific kind of frustration that hits people who are doing meaningful work in the world.

It is not the frustration of not knowing what you want to do. You know. You are probably already doing it: coaching, healing, consulting, creating, teaching. You are good at it. People tell you you are good at it.

The frustration is the gap between how much your work matters to you and how precarious the whole thing still feels. The income that is just a little too inconsistent. The selling that still makes you wince. The nagging sense that you are somehow running a business and chasing your soul path, and that those two things are in permanent tension.

They are not. And this program is about what happens when you find that out for yourself.

entrepreneur
noun

Builds a business to sell it one day for a lot of money.

solopreneur
noun

Builds a business to support a lifestyle. Income is the point.

soulpreneur
noun

Builds a business to express who they are and impact the world. Income is essential, but in service of something bigger.

After over 30 years of working to support entrepreneurs and solopreneurs, I can offer you some good news: the soulpreneur approach doesn't just feel better. It works better.

Is this for you?

This program was made for you if...

Is this for you?
This program was made for you if...
Selling still makes you uncomfortable, even though you genuinely believe in what you offer.
You're contemplating leaving your job and setting up your own business or practice
You've tried business building programs before, but they were designed for entrepreneurs who want to scale and sell, not for someone who wants to keep doing the work they love to do for the next twenty years or more.
You're already in business for yourself (i.e. "self-employed") but still struggling to make thing work practically or financially
Try before you decide

Watch two full sessions, on us

Not teasers. Two complete sessions from the program, so you can feel exactly how Michael teaches before you spend a penny.

Session One: Getting Started
Full session, free
Session Five: Your Relationship with Money
Full session, free

"Business is so much more fun when you think it might work."

Michael Neill
What's inside

What you will discover inside the program

Twelve sessions, three distinct parts. Each built on 30-plus years of Michael's own experience, and the experience of the soulpreneurs he has worked with.

Part One

Deepening the Foundations

"Business is so much more fun when you think it might actually work."

1
Getting Started
The Soulpreneur Distinction
In our first session, we'll explore the difference between an entrepreneur, a solopreneur, and a soulpreneur. I'll also highlight a number of ways you can get the most out of the time you invest in doing the program.
2
The Ultimate Business Plan
The Business Plan That Fits on the Back of a Napkin
Forget spreadsheets and investor decks. In this session, you'll not only learn how to follow your own soul path as a conscious business strategy, you'll also get the chance to clarify what you're up to and what's on offer in a way that will make it easier than ever to focus in on what matters most and communicate effectively to your potential customers and clients.
3
The Surprising Power of Being Yourself
What Happens When You Stop Performing and Start Being Yourself
One of the "quirks" of running your own business is that "it's not about you, and it's all about you." In this session, you'll learn more about your own operating system and how being yourself is the ultimate competitive advantage.
4
The 1/2 Hour MBA
The Business Basics Nobody Taught You
If you're new to the world of running your own business, this session will help ensure that you're paying attention to the numbers that matter the most from day one. If you're more experienced, it will serve as a quick review and "reality check" to firm up the foundations going forward.
Part Two

Accelerating Your Income

Part Two

5
Unf*cking Your Relationship with Money
Why Money Isn't the Problem, and What Actually Is
Since money is an essential part of running a business, the way you relate to it will inevitably shape the way you feel about the work that you do. In this session, you'll get the chance to take a fresh look at what money is good for, what it isn't, and how to have a healthy and fun relationship with it.
6
Falling in Love with Selling
The Session That Changes Everything About How You Make Money
If you want to fall back (or more) in love with your business, you're going to have to fall in love with selling. During this session, you'll be invited to let go of all the stories you may have about selling. You'll then uncover a whole new way of thinking about it that has you looking forward to selling as one of your favorite parts of being a soulpreneur.
7
Let's Go Make Money
The Exercise That Proves You Can Generate Income Any Time You Choose
In this session, you're going to do "exactly what it says on the tin". You will get the opportunity to make money TODAY, and in doing so, the way you think about making money will change for the better.
8
From Idea to Income in Less than a Week
Generating cashflow in ways that feel good and work fast
Wouldn't it be great if you could start making money from your most inspired business ideas in a matter of days instead of months, or even years? This is my personal favorite session in the whole program, and has been a key part of my own short and long-term business success.
Part Three

Creating Long-term Sustainable Success

Generating cashflow in ways that feel good and work fast

9
A Formula for Success
The Equation That Predicts How Well Any Business Will Do Over Time
In this session, you’ll get to decide what success means to you and learn a simple “formula for success” that will help take you there in the most effortless and enjoyable way possible.
10
Making Friends with Failure and Fear
Your Business's Most Reliable Guideposts
There are two things that are inevitable as you grow your business over time - some of what you try to do won’t work (failure) and sometimes your imagination will get the best of you (fear). In this session, you’ll learn to make friends with both of these inevitabilities to the point where you not only stop trying to avoid them, you welcome them each and every time they come along.
11
Be Awesomer
The Single Thing That Outperforms All Marketing Over Time
Over time, the main thing that keeps clients coming back is the quality of your work This session is about the journey to mastery and how to become scary good at what you do.
12
Enjoying the Ride
The Most Practical Business Strategy in the World
Have you ever gone on a road trip where the journey was even more enjoyable than the destination? In our final session together, you'll see how your ability to enjoy the ride is the most reliable predictor of long-term sustainable success.
Bonus, live coaching sessions

See the material working in real life

Three live coaching sessions where Michael works one to one with real soulpreneurs facing real situations. These are not rehearsed. They go exactly where they need to go.

Bonus coaching

The Shift from Solopreneur to Soulpreneur

David has built something that works, but it doesn't feel quite right anymore. Watch him see the difference between following momentum and following his soul, and what comes next.

Bonus coaching

Risking "Career Suicide" to Follow My Soul Path

Fawn has a thriving coaching business and a calling she has suppressed for twenty years, convinced that it would destroy everything she has built. Watch her start to realize that following her "soul tug" might be the most natural next step she has ever taken.

Bonus coaching

Growing a Million-Dollar Coaching Business

Jean's business runs on referrals and renewals, and it is staying flat. In this session, she starts to understand the mechanics of genuine growth in a way that is completely aligned with who she is.

Bonus, extended interview

A conversation you are unlikely to see anywhere else

Rob Cook sits down with both Michael and Lynne Robertson, the operations mind behind everything Michael does. One of Lynne's first on-camera interviews, going deep into things that do not usually get said out loud in programs about business.

"

Growing a successful business is simple. It just takes time. You can make money much quicker than you think, just slower than the people selling to you might tell you.

Michael Neill
"

I went from soulpreneur to employee, but that was my soul path. I'm so glad I failed, because we wouldn't have created half the things we've created.

Lynne Robertson
"

The reason I can sell, and have sold millions of dollars of products and services, is because I know the value. I know what working with Michael does, and that's why I can stand behind it.

Lynne Robertson
"

The money is one of the exciting bits. It isn't the exciting bit. You can have so much more fun making money when you're following that inner path.

Michael Neill
Michael Neill speaking at a conference

About Michael Neill

Michael Neill has been a coach, author, and teacher for over 30 years. His books, including The Inside-Out Revolution, The Space Within, and Supercoach, have been translated into dozens of languages and have influenced tens of thousands of people around the world. He has shared this work on two TEDx stages.

He has run his own soulpreneur business since the early 1990s, and he has lived through the cashflow crises, the identity crises, and the moments where everything clicked into place. He did not write this program from a theory. He wrote it from his life.

The impact of this work

What people say about Michael and this work

"I love my business. I love what I do. I'm obsessed with what I do."

"For the first time, I've found work I truly love doing."

"I enjoy the whole creating process now."

"It was so much more fun than treating success as some dreadful thing I had to achieve. A completely different game."

"I'm so much easier around money now. Much, much easier."

"So much possibility from here, and honestly, it's fun."

Is this the right fit?

This is for you if...

You are doing meaningful work and want the income to match.
Bonus coaching
Risking "Career Suicide" to Follow My Soul Path
You are open to a completely different relationship with money.
✓You want going to work to feel like coming home
This is not for you if...

This is not for you if...

You are looking for social media growth hacks or paid ads strategies.
You want a business that will evolve with you over time
You want a done-for-you system that removes you from the equation.
You are not open to examining what you think you already know about business.
What's included

Everything you get when you join

One price. No upsells. No tiers.

12

Teaching sessions

The complete program across three parts, up to 30 minutes each. Around 8 hours of content in total including the bonus material.

3

Bonus: Three live coaching sessions

Unscripted one-to-one conversations with David Beeler, Fawn Miller, and Jean Young. Among the most useful hours in the whole program.

+

Live webinar Q&A

You also get access to a live webinar recording with Michael answering real questions from people going through the program.

+

Extended interview

A rare on-camera conversation with Michael and Lynne. Worth the price of the program on its own.

Lifetime access

Yours to keep, on the website and the Caffeine for the Soul app. Revisit any session any time.

🛡

30-day "genuinely helpful" guarantee

Go through the full program and do the exercises. If it's not genuinely helpful, we'll refund you in full.

How to access

You are only ever two steps away from everything

No hunting around. The moment you join, it is all gathered into one simple home, on the web or in your pocket.

1

Log in

Sign in at geniuscatalystcafe.com, or open the Caffeine for the Soul app.

Caffeine for the Soul
Log in at Caffeine for the Soul
2

Access everything

Every course you buy is yours for life, ready on your dashboard on the web and in the Caffeine for the Soul app.

What you get access to
Enrol now

Your investment

$595
One payment. Immediate access. Yours forever.
Yes, I'm ready

30-day "actually useful" guarantee

Go through the first four sessions and do the exercises. If you do not feel the program is genuinely useful and worth every penny, email us within 30 days and we will refund you in full. No questions, no hassle, no hard feelings.

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Before you join

Questions people ask

I have already been in business for years. Is this still relevant to me?

Especially for you. Most business programs are built for people just starting out. This one is designed for people who have already proven they can do the work, but want to go deeper, grow further, and do it in a way that feels genuinely like them. All three coaching sessions feature experienced practitioners at exactly this point.

I am just starting out. Will I be lost?

Not at all. Session One addresses this directly, and Session Four, the 1/2 Hour MBA, is there to fill in any foundations you might be missing. Many people say it saved them years of expensive trial and error.

What if I am not a coach? Does this work for other kinds of business?

Yes. It is designed for soulpreneurs of any kind: coaches, consultants, therapists, creatives, teachers, healers, practitioners. The principles are universal and the examples come from many fields.

How long does it take to go through?

Sessions are up to 30 minutes each, and the whole program including bonuses comes to around 8 hours. The real value is in returning to it. A session you thought you understood often lands differently six months later, and lifetime access means it grows with you.

Is there a guarantee?

Yes, a full 30-day money-back guarantee. Go through the first four sessions, do the exercises, and if it is not genuinely useful, email us and we will refund you completely.

The path is already being laid out in front of you.

The only question is whether you walk it with a solid foundation under you, or keep improvising in the dark.

Join the program, $595

30-day guarantee  ·  Lifetime access on the website and the Caffeine for the Soul app