Economics is a vast and complex field, but in some ways it can be reduced down to one simple principle:
The scarcer the resource, the more we are willing to give up in order to get it;
the more common the resource, the less we are willing to give up in order to get it.
Imagine for a moment that you are a highly paid consultant whose reputation is built on your ability to solve other people’s problems. What would your advice be in each of the following scenarios?
Think about a breakthrough moment you have experienced – a time where things were markedly different after than before, even if those differences may have taken some time to show up fully in your life. It could be the day you realized that you did have what it takes to achieve a goal, stop drinking, ask someone to marry you, lose weight, make money, or succeed in the profession of your choosing.
The strangest thing happened to me this week. A friend gave me a preview copy of what promises to be the latest, cutting edge, bestselling book on the science of happiness – and I didn’t read it.
We’ve just finished another live weekend at Supercoach Academy here in Los Angeles. Our guest lecturer was my friend and mentor Dr. George Pransky.